That’s when I started to research for smarter ways to work. And then, I found the unicorn that took me closer to success. Here’s something you can try too to wisely allocate your time and effort to gain the most success.
The Unicorn That Drives Great Results
The Unicorn Principle[1] tells us that only 2% of your effort is going to contribute 98% of the end result. Sounds amazing? Probably this is why people call it “unicorn”. But how can we make use of it? In online marketing, the success rate is only around 1-2%, but they’re called the “unicorn-magical” content that goes really viral. The remaining 98-99% that doesn’t go well is called “donkeys-boring” content, which is unattractive to people. So the thing is, when you see the 2% that works, grab the very opportunity and dig deeper into it. Figure out why it works so well and try to repeat the success, that’s how you can learn from your successful experience and expand it to an even bigger success. Now here comes the question, how can we apply this amazing Unicorn Principle in our everyday life to create success?
Take the “Unicorn” With You Every Day
There are different parts in our lives but as you can see from the Unicorn Principle, probably only 2% of it will work. What it means is even you have got a lot of talents, it is quite likely that only one of your specialties will grant you success. It is not to say that you can’t be an all rounder but in fact it is more worthy to dig deep into one single specialty. You can see most of the Olympic medalists have spent most of their life to work hard on just one kind of sport. It does not mean that they can’t do well in other sports, but they see their 2% that works so they try to repeat the success to strive for a bigger success. So, start to think about the thing you love and are good at most. Is it your writing skill? Is it your logical thinking? Or is it how you talk with people? Dig deeper into that strength, work harder on that and try to become an expert of that. When you focus on one thing, you have more time and effort to practice more on that, and that’s when you’ll have a higher chance to succeed, and encounter more failures as well. But no worries, learn from your success, repeat it and grow; and even if you fail sometimes, you learn even more and still grow. The Unicorn Principle tells us to narrow down the focus and to put effort on the focus. Being all-rounded is a bit harder than being a specialist because it takes you extra time and effort. Stay focused and learn from the success. Sure that you will excel in your expertise someday.
